Wetlands
Self-Titled Release
Art Direction, Motion Graphics, & Design: Kandace Selnick
Gold Award Winner for Graphis Design Annual
Emerging from the depths of the wetlands comes dirty surf melodies and electronic beats.
Wetlands was born near the iconic beaches of Southern California but was inspired by what remains of the beautiful but dirty, swampy wetlands.
To exemplify the bright and affluent feel of Southern California, I chose a condensed typeface with clean and modern lines. I then used a scanner to warp, destroy, and mess up the type. Using this technique, I captured a natural wave and drip effect that embodies the watersheds and swamps of the wetlands.
Overlaying deconstructed imagery and texture contributed to the overall punk, collage aesthetic. High-contrasting colors and crude edges matched with organic, photocopied, warped type manifested the surf-grunge, indie-punk, DIY aesthetic and influence of the Wetlands.
