Social Campaigns + Motion Graphics

We are USC

Art Direction, Motion Graphics, & Design: Kandace Selnick
Creative Director: Jane Frey
Team: USC University Communications

Welcome Experience

The USC Welcome Experience is a campus-wide program that welcomes new students at the start of each semester.

The campaign leveraged interactive social media assets — including USC’s first, custom AR filter and a suite of GIFs — to spark excitement, encourage participation, and extend the energy of campus life across digital platforms.

The goal: Create fun, shareable content that drives awareness, encourages user-generated engagement, and fosters a strong sense of connection within the USC community.

AR Filter by Nadia Hernandez; GIFS & Art Direction by Kandace Selnick

Instagram Story templates were also developed for teams across campus, enabling them to promote and share events throughout the week-long Welcome Experience.

USC Celebrates Black History Month

USC’s Black History Month is a campus-wide initiative that honors the history, culture, and contributions of Black communities through a month of programming and engagement.

The campaign leveraged dynamic, scalable graphics, including event branding, motion graphics, and shareable content, to amplify programming, spotlight student voices, and extend the celebration beyond physical spaces.

The goal: Elevate visibility, drive participation, and create meaningful, community-centered moments that celebrate Black culture while fostering connection and dialogue across the USC campus.