Social Campaigns + Motion Graphics
USC Social Campaigns
Art Direction, Motion Graphics, & Design: Kandace Selnick
Creative Director: Jane Frey
Team: USC University Communications
Welcome Experience
The USC Welcome Experience is a campus-wide initiative designed to welcome new students and extend USC’s brand presence through moments of connection, participation, and school spirit. The campaign translated the energy of campus life into a more expressive digital experience through interactive and shareable social content.
I created USC’s first custom AR filter alongside a suite of branded GIFs and motion assets designed to expand the university’s visual language across social platforms. The work introduced a more playful and participatory layer to USC’s digital identity while encouraging user-generated content and strengthening engagement across the student community.
AR Filter by Nadia Hernandez; GIFS & Art Direction by Kandace Selnick
Instagram Story templates and social toolkits were also developed for teams across campus, enabling them to promote and share events throughout the week-long Welcome Experience.
USC Celebrates Black History Month
USC’s Black History Month is a campus-wide initiative that celebrates the history, culture, and contributions of Black communities through a month of programming, storytelling, and engagement. The campaign extended USC’s brand presence through a dynamic visual system designed to amplify events, spotlight student voices, and create stronger moments of connection across campus.
I developed scalable campaign graphics across digital, motion, and environmental touchpoints, including event branding, social assets, and motion graphics that brought greater cohesion and visibility to the initiative. The work introduced a more expressive and community-centered brand experience that supported participation, encouraged dialogue, and celebrated Black culture across both physical and digital spaces. Instagram Story templates and social toolkits were also developed for teams across campus, enabling them to promote and share events throughout the Black History Month celebration.
Cultural Heritage Celebration Graphics
Valentine's Day IG Story feat. USC's Official Wellness Dog, Professor Beauregard Tirebiter
Editorial Motion Graphics
USC Trojan Family Magazine
Motion Graphics: Kandace Selnick
Creative Director: Jane Frey
Magazine Design and Production: Pentagram Design
Team: USC University Communications
USC Trojan Family Magazine celebrates the stories, people, and experiences that connect USC alumni, parents, and friends through the spirit of the Trojan community. To expand the magazine’s digital presence, its editorial storytelling was translated across web and social platforms through a more dynamic and visually driven content experience.
Working alongside the university’s editorial team, I created motion graphics and social assets for feature stories that translated the publication’s editorial content into a more expressive digital experience. The work strengthened audience engagement while expanding the visibility and reach of the Trojan Family brand across platforms.
