USC HREC Strategic Communications
2024 Annual Report & Video:
Fueling USC’s Future
Art Direction, Motion Graphics, Design: Kandace Selnick
Creative Director: Candice Lawson
Team: USC Human Resources, Equal Opportunity, and Compliance Strategic Communications
The inaugural report, Fueling USC’s Future, showcases the division’s key achievements and progress made by HR, Equity, and Compliance (HREC), reflecting the team's commitment to USC’s mission through inclusion and service.
The goal: to highlight progress, reinforce the division’s commitment to inclusion and service, and demonstrate its ongoing support of USC’s mission.
The report is grounded in the university’s and division’s brand, history, and goals, supporting USC’s mission, moonshots, and Unifying Values, and guides the overall creative direction.
The design features vivid colors and photography to convey energy, passion, and progress, inspired by the legacy of the iconic USC torch — a symbol of learning in the arts, sciences, and philosophy. Rich gradients and hues represent the diverse, community-driven work of HREC and the multi-dimensional nature of its mission. The palette combines USC’s core brand colors with an extended range to add depth and reflect inclusivity.
Collaborating closely with the HREC’s Creative Director and Sr. Director, I designed the report’s grid system, information structure, layout, color palette, typography, and imagery. The final design elevated the content through dynamic visuals and compelling spreads. (Selected spreads below)
