Motion Graphics
USC Brand & Identity Video
Art Direction and Motion Graphics: Kandace Selnick
Creative Direction: Jane Frey
Team: USC University Communications, Brand Creative Team
USC’s identity was brought to life through an expressive motion experience that highlights the visual language of the brand.
Opening with imagery inspired by Southern California’s landscape, the animation connects USC’s regional heritage with its identity as a leading academic institution while bringing the brand’s visual elements to life.
The motion video introduces USC’s visual system through a dynamic motion experience, showcasing the university’s signature marks, logotypes, color palette, and typography.
Inspired by the university’s iconic foundation, originally designed by Saul Bass and later refreshed by Pentagram, the animation showcases key identity elements through a refined and minimalist approach.
Created as part of the University Communications, Brand Creative team.