Motion Graphics for Websites
Galactic Federation of Light
Art Direction, Design, & Motion Graphics: Kandace Selnick
As part of the brand and website launch, Galactic Federation of Light (GFL) apparel sought a bold, dynamic banner to make a strong first impression on the landing page.
The goal: to create an immersive brand animation that embodies GFL’s identity and draws visitors into its cosmic narrative.
"Galactic Federation of Light Clothing (GFL) is an apparel brand based in Los Angeles, CA. We invite you to take part in our mission of extending knowledge, truth and positivity to all beings. Join us in becoming forces of light to those around us and raising our consciousness in unison." - GFL
Drawing inspiration from the GFL DNA and brand emblem, as well as themes of the future, the celestial, illumination, and spirituality, I crafted a motion graphics sequence that unfolds the emergence of a lightworker — our authentic selves.
The animation begins with a radiant beam of light, gradually revealing a figure brought to life by stardust and luminescence. Soon after, an electrifying star materializes, giving form to the embodiment of a Light Worker.
In the final sequence, a supernova erupts at the heart of the Light Worker, propelling them on a journey to the galaxy of the Galactic Federation of Light.
Motion Graphics for Websites
Caviar Kaspia
Art Direction, Design, & Motion Graphics: Kandace Selnick
As part of its North American debut in Los Angeles and the launch of its refreshed website, Caviar Kaspia sought a striking visual to capture the elegance and exclusivity of its Culture of Caviar nightlife.
The goal: to craft an elevated creative expression that reflects the brand’s legacy of glamorous dinners, iconic events, and star-studded moments.
Set against a minimal and elegant website, the banner evokes a “behind closed doors” experience — inviting, intimate, and exclusive. The collage and design style reflect the opulence of the “Art of Caviar,” celebrating Caviar Kaspia’s legacy of lavish dinners, luxurious ambiance, and unforgettable moments with the world’s most glamorous icons.
"Kaspia has captured the romance and glamour of Caviar while combining it with the highest level of demand and quality, in order to offer moments of exception. A unique universe that can be found in the Restaurant and its Private Rooms." - Caviar Kaspia