Scalable Brand System
Collective Moxie
Art Direction & Design: Kandace Selnick
Client: Julie Ann Crommett, Collective Moxie
As part of Collective Moxie’s brand refresh, a flexible template system was developed to strengthen the agency’s visual presence, support integrated 360 campaigns, and bring greater consistency across social, presentation, and internal communication channels.
A refined visual system was created to strengthen Collective Moxie’s brand presence through enhanced typography, thoughtful color application, and a clearer information hierarchy. Deliverables included scalable social media templates, customizable presentation decks, and branded communication tools that ensured consistency across touchpoints while reinforcing the agency’s bold and story-driven identity.
The result was a cohesive design system that improved consistency, streamlined production, and gave the brand more flexibility and clarity across touchpoints.
Design System
The design system balances clarity and expression, combining a colorful palette with subtle mid-century modern influences. It moves along a spectrum from functional to expressive, staying clear and structured at its core while allowing for moments of bold visual energy.
The design uses fluid gradients to create movement and expression while maintaining a clean, modern, and intentional layout. Color adds vibrancy and contrast, making the work feel optimistic and memorable without overwhelming the message.
Mid-century modern iconography supports the system as a set of symbols and wayfinding elements across presentations, letterheads, and formal communications.
Built on principles of boldness, simplicity, and versatility, the system is designed to communicate ideas clearly, adapt across formats, and maintain a strong, consistent identity.
(select samples below)
