Scalable Brand System
Collective Moxie
Art Direction & Design: Kandace Selnick
Client: Julie Ann Crommett, Collective Moxie
As part of Collective Moxie’s brand refresh, a flexible template system was developed to strengthen the agency’s visual presence, support integrated 360 campaigns, and bring greater consistency across social, presentation, and internal communication channels.
The project established a flexible visual system through refined typography, color, and information hierarchy, creating scalable assets that strengthened consistency, streamlined production, and reinforced Collective Moxie's bold, story-driven identity across social media, presentations, and internal communications.
Design System
The visual system balances clarity and expression, combining a colorful palette with subtle mid-century modern influences. It moves along a spectrum from functional to expressive, staying clear and structured at its core while allowing for moments of bold visual energy.
Using fluid gradients and vibrant color, the design creates a sense of movement and expression while maintaining a clean, modern, and intentional visual language. The result is a bold yet balanced aesthetic that feels optimistic, memorable, and easy to digest.
Mid-century modern iconography supports the system as a set of symbols and wayfinding elements across presentations, letterheads, and formal communications.
Built on principles of boldness, simplicity, and versatility, the system is designed to communicate ideas and content clearly, adapt across formats, and maintain a strong, consistent identity.
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