Brand Template System
Collective Moxie
Art Direction & Design: Kandace Selnick
Client: Julie Ann Crommett, Collective Moxie
As part of its brand refresh, Collective Moxie sought a cohesive and effective way to strengthen its brand presence across key communication channels. A refreshed template system was developed to support consistent, impactful storytelling across social & presentation platforms.
The goal: To strengthen Collective Moxie’s brand presence and storytelling through a system that brings greater clarity, consistency, and visual impact to key communications.
The refresh modernized the visual language and informational hierarchy while staying true to Collective Moxie’s bold, inclusive brand ethos.
Project highlights include:
• Developed flexible, scalable social media templates for key content pillars such as company announcements, new hires, press and partner updates, and cultural celebrations, with a range of layouts and color variations.
• Enhanced the visual language and informational hierarchy with updated typography and refined color applications.
• Created distinct presentation and letterhead styles tailored to different audiences and communication needs, with a variety of layouts and color options.
The result is a cohesive and scalable design system that empowers Collective Moxie to communicate with expressivity and integrity, while improving consistency and production speed across key channels.
Design System
The design system balances clarity and expression, combining a colorful palette with subtle mid-century modern influences. It moves along a spectrum from functional to expressive, staying clear and structured at its core while allowing for moments of bold visual energy.
The design uses fluid gradients to create movement and expression while maintaining a clean, modern, and intentional layout. Color adds vibrancy and contrast, making the work feel optimistic and memorable without overwhelming the message. Mid-century modern iconography supports the system as a set of symbols and wayfinding elements across presentations, letterheads, and formal communications.
Built on principles of boldness, simplicity, and versatility, the system is designed to communicate ideas clearly, adapt across formats, and maintain a strong, consistent identity.
(select samples below)
